When it comes to healthy living and reducing waste, one word means more than every other: Sustainability. If a lifestyle change isn’t sustainable, it isn’t worth pursuing. If an avenue to reduce waste isn’t easy enough to repeat, it won’t meaningfully impact a reversal of our waste crisis. What cannot be maintained will almost always result in leaving things worse off than where they started.

The word ”Plus” in Plus Brand embodies the concept of MORE THAN. Healthy living is about more than nutrition alone, more than exercise and movement alone, more than intensifying efforts to reduce waste alone, more than any product, plan or technology alone. Just as every individual is more than a simple sum of their accomplishments or titles, healthy living and environmental stewardship is about a sustainable balance of all parts, in accessible bite-sized pieces maintained over time. It’s #THEPLUSYOUNEED.

We took the same approach in developing our All-Scratch!® Technology. To us, a sustainable product must be one that goes the extra mile to avoid excess waste, both in terms of product and packaging, as well as offer a meaningful solution to help stay healthy over the long term. It’s precisely why Plus Brand is about more than products, we’re about solutions. We believe that together we can create a substantial impact, one scratch at a time.