PLUS BRAND LAUNCHES IN MICHIGAN WITH GREAT LAKES DSD NETWORK

JANUARY 9, 2023 – PLUS BRAND INDUSTRIES IS PLEASED TO ANNOUNCE THAT GREAT LAKES WINE & SPIRITS, MICHIGAN’S LEADING GO-TO FOR WINE, SPIRITS AND NON-ALCOHOLIC BEVERAGES, IS THE MOST RECENT DIRECT-STORE-DELIVERY (DSD) PARTNER TO OFFER AGUA PLUS PH9+ ALKALINE WATER TO ITS NETWORK OF CUSTOMERS. GREAT LAKES IS THE FIRST OF SEVERAL SOON TO BE ANNOUNCED DSD DISTRIBUTORS JOINING FORCES WITH PLUS BRAND IN THE FIRST QUARTER OF 2023, FORMALLY LAUNCHING THE LARGE-SCALE WHOLESALE STRATEGY FOR AGUA PLUS WITHIN THE U.S MARKET.

“GREAT LAKES HAS AN 80 YEAR HISTORY OF WORKING WITH BEVERAGE BRANDS TO EXPAND THEIR BRICK AND MORTAR PRESENCE IN THE STATE OF MICHIGAN.” SAID CHAD WILLIS, CO-FOUNDER AND CEO OF PLUS BRAND. “AS A FAMILY OWNED AND OPERATED BUSINESS, THEIR ABILITY TO DELIVER TO ALL CLASSES OF TRADE OPENS UP THE OPPORTUNITY FOR AGUA PLUS TO BE MADE AVAILABLE EVERYWHERE FROM LARGE CHAINS TO MOM-AND-POP SINGLE LOCATION RETAILERS THAT ARE OFTEN THE STAPLE OF LOCAL COMMUNITIES. THEIR LEVEL OF PERSONALIZED SERVICE, REGIONAL EXPERTISE AND THE FAMILY ATMOSPHERE MAKE THEM A PERFECT FIT FOR THE PLUS BRAND FAMILY THAT WE ARE BUILDING; THAT, ALONG WITH AN AFFINITY FOR MY HOME STATE OF MICHIGAN, MAKES GREAT LAKES AN EXCELLENT PARTNER TO KICK OFF A HUGE YEAR OF GROWTH FOR THE COMPANY.”

THE ADDITION OF GREAT LAKES IS A KEY BUILDING BLOCK IN THE EXPANDING PLUS BRAND NETWORK OF DIRECT-STORE-DELIVERY DISTRIBUTORS THAT WILL ULTIMATELY COVER ALL MAJOR REGIONS OF THE U.S. THE PRIMARY WHOLESALE FOCUS ON DSD PARTNERS ALLOWS PLUS BRAND TO UTILIZE WELL RUN EXISTING NETWORKS TO BUILD AND MAINTAIN A FRONT-OF-MIND VISUAL PRESENCE IN BRICK AND MORTAR LOCATIONS. THE ABILITY TO OFFER IN-STORE PRODUCT ACTIVATIONS AND DISPLAYS ACROSS THE COUNTRY SERVES TO STRENGTHEN BRAND AWARENESS THROUGH CONSTANT AND CONCISE MESSAGING BUILT UPON THE AGUA PLUS UNIQUE SELLING PROPOSITION: SOLVING BOTTLE CONFUSION.

SERVING OVER 4,400 RETAIL AND WHOLESALE ACCOUNTS ACROSS ALL 83 COUNTIES IN THE STATE OF MICHIGAN, GREAT LAKES WILL CERTAINLY HAVE AN IMMEDIATE IMPACT ON THE AGUA PLUS FOOTPRINT IN THE MIDWEST.

ASIDE FROM SERVICING MANY LARGE CHAINS, GREAT LAKES PROVIDES PLUS BRAND ACCESS TO ​​THE STATE’S MANY CASINOS, UNIVERSITIES, SCHOOLS AND STADIUMS; ALL POPULOUS SOCIAL SETTINGS IN WHICH A SOLUTION TO BEVERAGE CONFUSION IS IN CONSTANT NEED. RAPID ADOPTION AMONGST THE PLUS BRAND NETWORK OF DSD DISTRIBUTION AT THE START OF 2023 SERVES AS A SHINING EXAMPLE OF THE APPETITE AMONGST AMERICAN CONSUMERS FOR INNOVATIVE NEW PRODUCTS THAT OFFER UNIQUE YET SIMPLE SOLUTIONS TO THESE TYPES OF EVERY-DAY ISSUES.

IF YOU ARE A RETAILER LOOKING TO BE SERVICED BY A DSD DISTRIBUTOR THAT OFFERS AGUA PLUS, PLEASE FEEL FREE TO REACH OUT TO INFO@PLUSBRAND.COM IN ORDER TO BE CONNECTED WITH ONE IN YOUR REGION. PLUS BRAND IS COMMITTED TO SUPPORTING WHOLESALE CUSTOMERS WITH LOCALIZED MARKETING AND BRAND AWARENESS CAMPAIGNS TO BUILD DEMAND WITHIN THE REGIONS SERVED.