JULY 31, 2024 – Plus Brand Industries is excited to announce that Agua Plus alkaline water will soon be available at several United Family banner locations across New Mexico and Texas. The kickoff will include all twenty-four Albertsons Market locations in New Mexico and several Market Street and United Supermarkets in Texas.
Starting as a family owned grocery store, United’s roots go back to 1916, when H.D. Snell opened his first store in Oklahoma. In 1949, H.D. “Jack” Snell, Jr., purchased two grocery stores from his father and with his innovative vision, expanded it through the 1970s. From the beginning, H.D.’s focus was on treating each guest as he would want to be treated. Since then, his philosophy of providing outstanding value, guest services, high-quality products, and involvement in the communities they served, has never waivered.
His legacy has grown to nearly 150 locations in 54 communities throughout Texas and New Mexico within their six unique banners: United Supermarkets, Market Street, Amigos, Albertsons Markets, Market Street Express and United Express. In 2013 United Supermarkets was bought by Albertsons and now operates as a wholly-owned subsidiary of the Albertsons Company. Joe Albertson founded his company in 1939 with a similar philosophy to the Snell Family. Joe said: “Give customers the products they want, at a fair price, with lots of care along the way.” With that, they have received numerous awards and accolades throughout the years.
Nationally, Albertsons Companies is the second largest supermarket chain in North America behind Kroger. With over 2,200 locations across 34 states and the District of Columbia, the industry leader is driven by a passion for service and building long-lasting relationships with their customers.
The Albertsons mission aligns perfectly with Plus Brand and its mission to develop and deliver products and technologies that meaningfully improve the day-to-day well being of people at a fair price. Agua Plus alkaline water is enhanced with pure pink himalayan sea salt for minerals and electrolytes and is bottled at pH9+ providing premium hydration. Packaged in 100% recyclable plastic bottles, Agua Plus truly stands out thanks to its unique All-Scratch!® Technology. This technology allows the customer to scratch their name, initials, a picture or any identifying mark directly on the bottle and in doing so, solve the longstanding problem of bottle confusion. This simple yet effective functional packaging goes a long way to reduce unnecessary waste and eliminate the risk of picking up a germ or virus from a bottle that belongs to someone else. All-Scratch!® is engineered to be water-resistant, ice-proof, condensation-proof, sun-resistant, heat-resistant and resistant to mild rubbing, ensuring that the identifying mark on the bottle remains intact and visible.
Jeremiah Santos, owner of Tier One Distribution, a distributor for Agua Plus in the area stated “Agua Plus may be new but it’s what people are searching for. Everyone is looking to save money these days. With Agua Plus you can do so by avoiding the waste of throwing away partially consumed bottles and enjoy its unbeatable taste. People everywhere welcome the ultra-hydration and love the All-Scratch!® solution. Also, customers are very in tune with sustainability, so when you add in the 100% recyclable bottle, it’s the real-deal full package!”
With Joe Albertsons’ philosophy to give customers what they want, at a fair price with lots of care, Plus Brand could not be more proud to be partnering with such an exceptional company that is dedicated to improving the lives of the people around them and to keeping serving their growing customer base well.
If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus, please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.
Plus Brand® Industries, the consumer packaged goods and technology company behind the world’s first confusion-prevention and package-level verification platform, today announced the launch of its Latin America expansion strategy, anchored by production in Mérida, Mexico, and near-shore distribution through La Guaira, Venezuela … Read More
Plus Brand® Industries is advancing All-Scratch!®, a patented, market-tested ownership identification technology that reduces confusion-driven waste. … Read More
