MAY 22, 2025 – Plus Brand is pleased to announce that Agua Plus alkaline water is now an official partner of the Premier Boxing Champions’ (PBC) May 31 double-header from the Michelob Ultra Arena at Mandalay Bay Resort and Casino in Las Vegas Nevada. The championship card is streamed live exclusively on Amazon Prime Video for all Prime members in the United States and select countries.
The past few years have seen Agua Plus enjoy successful participation in several exciting PBC championship events through support of Agua Plus Brand Ambassador, WBA light heavyweight champion and WBC light heavyweight champion David Benavidez. David and his team have established dominance through super middleweight and into the light heavyweight divisions and have helped weave Agua Plus into the fabric of relevant boxing culture at the same time. Since then, Agua Plus has begun moving towards a broader relationship with PBC by providing for all of the water needs during a successful March 22 fight card featuring Sebastian Fundora and Chordale Booker. It is only fitting that Plus Brand take the next step towards formalizing a more impactful partnership with the PBC events.
“We’ve had a fantastic experience with the PBC event staff through our partnership with David (Benavidez)” said Plus Brand Co-Founder and COO Adam Gauer when asked about the new deal. “Given our repeated participation in successful Premier Boxing events, we felt it was a good time to solidify the relationship directly with the PBC. This allows Agua Plus to leverage more of the additional on-site, online and broadcast event exposures that come through direct support of the PBC and their first-class events. The PBC team, from the leadership to show producers and event staff, really are world-class and we are proud to continue to have our brands associated with one another. This upcoming card featuring both Plant and Charlo is guaranteed to be entertaining and is an event that everyone should tune into on Prime Video!”
The upcoming May 31 card at Michelob Ultra Arena features co-main events between the always entertaining Caleb Plant and Mexican knockout artist Armando Reséndiz as well as the undefeated Jermall Charlo vs veteran Thomas Lamanna. Between the top level talent and outspoken personalities, the entire fight week promises to be one worth tuning into. Fight week press conferences can be viewed live on the Premier Boxing YouTube channel.
“We are thrilled to be in business with Agua Plus,” said PBC spokesman Tim Smith when asked about the new relationship. “Their premium alkaline water is a natural fit for Premier Boxing Champions and we look forward to working together.”
As the official water sponsor, Agua Plus will be present at all fight week events including the open workouts, press conference, weigh-ins, fight night locker rooms and in the fighter corners. Judges, officials, journalists and event staff will also be kept hydrated by the leading alkaline water brand during the full week. Branding will be present throughout the fight venues and includes the ring mat, corner pads, ropes and surrounding LED screens. Agua Plus will also be celebrating the relationship by providing fans of the brand on social media with the opportunity to win floor seats to the event. Make sure to follow @aguaplusalkaline on Instagram for details.
Plus Brand Founder and CEO Chad Willis had the following to add, “Boxing is international. Pickleball is international. We are focused on partnerships that integrate the brand organically into sports and culture in a way that harnesses broad, global appeal. Our products and our (All-Scratch!) technology solves a worldwide problem when it comes to waste and health concerns caused by confusion, so our brand should have a global feel as well. Our recent investor and Creative Director Floyd Mayweather is a perfect example of this strategy. His reach and appeal is global and goes way beyond a particular country or sport. We have that same opportunity with Plus Brand and this PBC relationship aligns perfectly with those goals.”
If you are a retailer that would like to carry Agua Plus, please feel free to email info@plusbrand.com in order to be connected with the distribution team. Plus Brand is committed to supporting retail and wholesale customers with localized marketing and national brand awareness campaigns to build demand within the regions served.
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