GULF DISTRIBUTING HOLDINGS, LLC JOINS THE AGUA PLUS DSD NETWORK

JUNE 28, 2024 – Plus Brand Industries is pleased to announce that Gulf Distributing Company of Mobile, Gulf Distributing Company of Alabama,  Allstate Beverage Company and Goldring Gulf Distributing Co, all part of Gulf Distributing Holdings LLC are the most recent direct-store-delivery (DSD) distributors to join the Plus Brand family. The four distributors are presently being onboarded in order to provide Agua Plus alkaline water featuring All-Scratch!® technology to their loyal networks in all 67 counties of Alabama as well as 10 counties in the northern panhandle of Florida. Family-owned and operated since 1973, Gulf Distributing is a full-service beverage distributor providing best-in-class service to their retail customers.

With 50 plus years of experience and executing at the highest levels, Gulf Distributing has brought steady growth to over 1,000 industry leading brands in all beverage categories including beer, spirits, and non-alcoholic beverages. By adding Agua Plus with  All-Scratch!® Technology to the portfolio, Gulf Distributing not only takes another next step in establishing a dominant presence in the N.A. space but also provides a viable solution to their customers to help reduce beverage waste in America.

Agua Plus and its innovative All-Scratch!® Technology is a leading CPG solution that addresses the perennial issue of product waste due to confusion. This groundbreaking technology allows users to simply scratch their name, initials, an image, or any other identifying mark directly onto the bottle, thus eliminating confusion and reducing waste. All-Scratch!® is engineered to be water-resistant, ice-proof, condensation-proof, sun-resistant, heat-resistant and resistant to mild rubbing, ensuring that the identifying mark on the bottle remains intact and visible. A recent BCC Research survey of 10,000 US households determined that the majority of consumers have experienced confusion, with an even larger percentage throwing an unfinished product away due to concern over elevated health risks when it happens.

With a legacy of community involvement and sustainability initiatives, Gulf Distributing is excited to continue to help make it a better place with a product that reduces unnecessary waste and health risks by solving beverage confusion in a meaningful and fun way. The team regularly donates their time and resources to local organizations and events that are dedicated to improving the lives and environments of people in the surrounding communities and Plus Brand looks forward to coming alongside such efforts.

When asked about the new partnership, Gulf Distributing Company Chief Operating Officer Louis Maisel said, “Gulf Distributing Holdings, L.L.C. is excited to add Agua Plus Alkaline Water to its extensive portfolio of quality beverages in Alabama and the Florida Panhandle. With the commitment to delivering exceptional products to retailers, Gulf Distributing recognizes the value that Agua Plus will bring to the market with their one-of-a-kind All Scratch technology that allows consumers to personalize their bottle.”

Maisel went on to add, “We are thrilled to partner with Plus Brands and bring Agua Plus with its All-Scratch!® technology to our customers. This innovative brand aligns perfectly with our mission to provide our customers with unique and high-quality products. We believe Agua Plus and the #scratchyourbottle movement will be a huge success throughout our extensive distribution network.” 

If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus, please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.