MAY 14, 2024 – Plus Brand Industries is pleased to announce that it has closed out the company’s initial 10 million dollar non-equity royalty unit capital offering and has amended the offering to 50 million. The amendment follows on the heels of a successful initial 10MM offering which launched in early 2023 in order to facilitate company growth. Investor response to the unique alternative investment, combined with the resulting success of ongoing retail expansion and rapidly growing consumer awareness, has led to the demand for the revised offering. The fully amended Rule 506(c) JOBS Act filing has been registered with the SEC through the EDGAR system as of May 9th, 2024.
Just as with the original version, the new 50MM Royalty Unit program is a unique financial instrument providing a non-equity claim to a percentage of the gross revenue received by the Company, paid in first position before any expenses related to the revenue. Royalty unit holders receive a meaningful return on capital without having to be concerned with the initial profitability of the Company during the rapid growth period, all the while also not being subject to the ebbs and flows of market sentiment and current stock market concerns that come with owning shares in publicly traded companies. Royalty Unit holders receive a twenty-two percent annual return which is paid monthly and ensures a strong cash flow for accredited investors. Between record-high inflation and market volatility over the past few years, many investors are desperate for creative ways to preserve wealth, and the Plus Brand Royalty program fits that bill.
Qualified funds are also eligible for participation in the Plus Brand Royalty program creating added benefit and flexibility. Onboarding and oversight for self directed qualified funds is led and managed by finance industry veterans that have a wealth of industry experience when it comes to helping accredited investors understand their options for re-allocating underperforming investment and retirement funds, all without losing their tax-protected status.
Thanks to participation from the first pool of visionary Royalty program investors, Plus Brand has enjoyed dramatic success over the past 12 months. The funds raised through the program have allowed the company to increase production and production capacity, execute multi-state O.O.H. advertising campaigns, expand distribution across multiple states, and grow the sales teams to support distribution efforts through in-store and event activations. Digitally across social media, the Agua Plus brand is growing exponentially as creative and fun campaigns in collaboration with UGC creators, influencers, and brand ambassadors are capturing the attention of the nation, growing at over 300% month-over-month. Program funding has also allowed the company to partner with leading research firm BCC Research on a first-ever deep dive into understanding the role that confusion plays in the food waste epidemic. This industry-first study, set to be released next month, includes a household survey of 10,000 individuals and is set to put specific data sets to what has been anecdotal evidence at best over the past 50 years.
The past year has proven that the more opportunities that Plus Brand takes advantage of, the more the opportunities themselves continue to grow. Just as the initial 10MM Royalty program provided a catalyst in the early stages of growth, the new 50MM program is set to help take Agua Plus and Plus Brand from a rapid-growth startup to a household name. It is the very definition of a win-win where both the company and the Royalty Unit program investors have the opportunity to achieve their goals, all while enjoying the added benefit of making history!
George Fairbanks of Fort Lauderdale Florida was one of the first Plus Brand Royalty Unit holders and has been happy to share his experience. A former US Navy Commander, President of Can-Am Petroleum and Vice-President of NorWest Bank (now Wells Fargo), Mr. Fairbanks is a great example of the quality of investor that the Plus Brand offering is attracting.
“Agua Plus has elevated the way we look at hydration,” said Mr. Fairbanks. “Our entire family has embraced the All-Scratch!® Technology, and we no longer worry about bottle confusion. In fact, I now finish my bottles because my name is on them, and I don’t get in trouble for leaving them sitting around somewhere. I guess it is forced hydration, as my wife sees it. Being one of the first investors in the brand, I must say that it is great seeing my royalties hit my account every month, and I don’t have to worry about market volatility. I am on the edge of my seat, watching this company punch through the stratosphere. Keep it up, Plus Brand, we’re proud to be a small part of this.”
If you are an accredited investor or broker who would like to request a call for additional information regarding the amended royalty unit offering, please contact Plus Brand at royalty@plusbrand.com. Registration within the fully customized and transparent Plus Brand investor portal provides full access to the PPM.
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