PLUS BRAND INDUSTRIES ANNOUNCES STRATEGIC MARKET PIVOT

DECEMBER 10 , 2025 – Mérida, Yucatán / Detroit, MI. Plus Brand® Industries, the technology-first CPG company behind Agua Plus® and the patented All-Scratch!® confusion-prevention packaging system, today announced a strategic pivot away from the legacy Direct Store Delivery (DSD) model. Effective immediately, the company will operate under a modernized Direct-to-Consumer (DTC) and Direct-to-Store (DTS) distribution structure called Direct Clarity Distribution. This shift aligns Plus Brand’s operations with its patented technology, its rapidly scaling retail presence, and its expanding national infrastructure.

“We built Plus Brand® to solve a real global problem: confusion.” said Founder & President Chad Willis. “Confusion causes waste. Confusion costs retailers money. Confusion creates unnecessary risk for consumers. All-Scratch!® is protected in more than 150 countries and territories, and we cannot risk outdated systems, inconsistent field teams, or diluted execution. Legacy DSD was built for commodity beverages. Plus Brand® is not a commodity.”

WHY PLUS BRAND® IS LEAVING THE LEGACY DSD MODEL
Legacy DSD operators still rely on older routing systems, manual communication, and slow operational cycles. These models were never designed for a brand powered by patented technology, real-time product data, and modern retail algorithms.

Plus Brand® now operates with:

• National direct-fulfillment infrastructure through KeHE, giving the company speed, accuracy, and national reach
  
  
• Direct relationships with major retailers, including Albertsons, H-E-B, and Giant Eagle
  
  
• A brand that has generated over 120 million unique viewers across media exposure, including placements on Netflix and other high-visibility platforms
  
  
• Celebrity partnerships that have amplified cultural reach and accelerated brand recognition.
  
  

“Legacy DSD runs on legacy infrastructure,” Willis said. “We operate in a world of AI, automation, and direct data connectivity. If our packaging is built for the future, our distribution must be too.”

INTRODUCING DIRECT CLARITY DISTRIBUTION
Plus Brand’s new DTC + DTS hybrid model is engineered for speed, precision, and control. It operates on three core pillars:

1. Direct Retail Alignment
   Direct communication with retailers eliminates the noise and lag of a third-party layer. Product education, pricing, promotions, and All-Scratch!® messaging stays consistent and clean.
   
   
2. Direct Consumer Connection
   Digital channels provide unfiltered storytelling, letting consumers understand the purpose and value of confusion-prevention packaging without translation or interference.
   
   
3. Technology-Enabled Supply Chain
   KeHE’s modern fulfillment network ensures accurate, high-speed routing that matches the technological demands of the All-Scratch!® platform.
   
   

PLUS BRAND®: A TECHNOLOGY COMPANY WITH A PREMIUM CPG PORTFOLIO
Plus Brand® now defines itself first as a clarity technology company, and second as the creator of a premium, high-growth CPG portfolio including Agua Plus®, Plus Foods™, Fat Burner Plus®, Plus Pop™, Agave Plus™, and more.

Its products have been showcased across primary distribution channels, national retail environments, celebrity-driven digital campaigns, and entertainment platforms, including Amazon Prime, generating more than 120 million unique viewers in the last 24 months.

Willis went on to add: “This pivot is not defensive, it’s strategic. We’re a technology company with a premium CPG product line. Our All-Scratch!® platform is patented globally, our audience is proven, and our retail traction is accelerating. Our distribution model now finally aligns with our vision. This is how we scale, cleaner, faster, and more profitable.”

2026: THE BREAKOUT YEAR FOR PLUS BRAND
Plus Brand’s 2026 roadmap includes:

• Next-Generation Packaging
  Elevated design, more substantial shelf presence, and more prominent All-Scratch!® integration to support sustainability and confusion-prevention initiatives
  
  
• New Production Capacity
  A next-generation production facility designed for national scale and international expansion
  
  
• International Distribution
  Leveraging the company’s global patent coverage to expand into key global markets
  
  
• Licensing & Category Expansion
  Extending All-Scratch!® into additional CPG categories where confusion and waste remain unsolved problems.
  
  

“2026 is positioned to be the breakout year for Plus Brand®,” Willis said. “We’ve built the technology, secured the patents, proven the audience, and established the partnerships. Direct Clarity Distribution is the final structural shift. Now it’s time to scale.”

ABOUT PLUS BRAND® INDUSTRIES
Plus Brand® Industries is a Michigan-based consumer-technology enterprise with production and R&D operations in Mérida, Yucatán, Mexico. Through its patented All-Scratch!® confusion-prevention packaging platform and a growing portfolio of premium CPG brands, Agua Plus®, Plus Foods™, Fat Burner Plus®, Plus Pop™, and Agave Plus™, the company delivers clarity-driven innovation designed for modern consumers, advanced retailers, and global sustainability objectives.

For media or partnership inquiries, contact info@plusbrandindustries.com