NOVEMBER 10 , 2025 – Mérida, Yucatán / Detroit, MI. Plus Brand Industries Inc., the clarity-technology company redefining packaging safety and consumer trust, today announced the global licensing activation of its patented All-Scratch!® system following the record-breaking success of its flagship hydration brand Agua Plus®, which has achieved an estimated 200 million total impressions and over 120 million unique viewers across major entertainment, broadcast, and digital platforms.
This milestone positions Agua Plus® not only as one of the most-watched emerging functional beverage brands in North America but also as the verified global case study for All-Scratch!®, the world’s first tactile confusion-prevention ink system for packaging.
FROM VIRAL BRAND TO GLOBAL TECHNOLOGY PLATFORM
Agua Plus® exploded into the cultural mainstream through Amazon Prime televised specials, national pay-per-view sporting events, and widespread coverage on Telemundo, People Magazine, Tampa Bay’s Morning Blend, and Amazon Prime Sports.
Celebrity and influencer collaborations, including Floyd Mayweather Jr., David Benavidez, Vince Gilligan, Dallas Dupri, Myrka Dellanos, and Alexa Dellanos, helped propel the brand into the entertainment spotlight. The Agua Plus® message of clarity also resonated with professional athletes such as NBA stars Juwan and Jett Howard, bridging the gap between high-performance hydration, culture, and consumer empowerment.
As the Official Water of Major League Pickleball (MLP), a rapidly growing league with millions of streaming and broadcast viewers, Agua Plus® continues to unite sports, wellness, and lifestyle audiences under one clear message: transparency you can trust.
“All-Scratch!® proved itself on live television, on the court, in the ring, and in the hands of millions,” said Chad Willis, Founder & CEO of Plus Brand Industries Inc. “Agua Plus® gave us the proof, 200 million people saw clarity in action. Now, we’re scaling that clarity worldwide.”
A MULTI-PLATFORM AUDIENCE OF 200 MILLION IMPRESSIONS
Through televised specials, global sports broadcasts, influencer campaigns, streaming collaborations, and extensive media coverage, Agua Plus® achieved a cross-platform audience exceeding 200 million impressions and 120 million unique consumers.
Its reach extended across Amazon Prime Sports, Showtime PPV, Major League Pickleball, Premier Boxing Champions, and every major social network, creating a cultural moment rarely seen from an independent consumer brand.
GLOBAL LICENSING ACTIVATION FOR ALL-SCRATCH!®
Building on that validation, Plus Brand Industries has officially entered the Global Licensing Activation Phase for its patented All-Scratch!® technology.
The program allows packaging manufacturers, beverage companies, healthcare suppliers, and government agencies to integrate the technology through exclusive OEM partnerships, co-branding initiatives, or category-specific licensing agreements.
All-Scratch!® is protected across 150 + jurisdictions under PCT and EU frameworks, featuring a dual-layer, UV-cured tactile coating that allows users to instantly mark and identify packaging, no electronics, apps, or labels required.
“All-Scratch!® is more than packaging innovation,” Willis added. “It’s the global infrastructure for clarity, technology that connects safety, sustainability, and consumer confidence in one touch.”
MARKETING LEADERSHIP ON THE MOVEMENT FOR CLARITY
“Our mission has always been to make clarity feel alive,” said Gio Willis, Director of Marketing at Plus Brand Industries. “When people watched Agua Plus® on Amazon Prime, when they saw athletes holding it courtside or influencers sharing it online, they weren’t just seeing a bottle, they were seeing trust they could touch. That’s the emotion we’re licensing worldwide through All-Scratch!®.”
ABOUT PLUS BRAND INDUSTRIES INC.
Plus Brand Industries Inc. is a Michigan-based consumer-technology enterprise with R&D and production operations in Mérida, Yucatán, Mexico. Through its patented All-Scratch!® technology and portfolio of functional brands, including Agua Plus®, Plus Foods™ Fat Burner Plus®, Plus Pop™, and Agave Plus™, the company delivers clarity-driven innovation that merges safety, sustainability, and performance on a global scale.
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