PLUS BRAND WELCOMES MATT BOYD AS NEW DIRECTOR OF NATIONAL ACCOUNTS

DECEMBER 4, 2023 – Plus Brand Industries is pleased to welcome another incredible leader to our growing team! Matt Boyd will serve as the company’s Director of National Accounts, responsible for facilitating the engagement and integration of national chains as well as securing product mandates with those chains. Matt’s impressive and extensive background makes him the perfect candidate for the role which focuses on overseeing distribution, streamlining the onboarding process and creating top placements for Agua Plus in major brand chains such as Walmart, Albertsons, Kroger, Target, and many more! 

Plus Brand National Sales Director, George Zrinyi, had the following to say, “Our mission at Plus Brand is to develop products and technologies that meaningfully improve the day-to-day well-being of health-conscious yet busy people through sustainable, innovative and easy-to-implement solutions. Agua Plus is a shining representation of that mission and with national, regional, and local chain accounts representing such a substantial avenue of making the product available to consumers, I’m very excited to have Matt join our team. His ability to promote, educate, and connect distributors with retailers and ultimately consumers, makes him a win for everyone.” 

Matt is no stranger to the role and industry as he brings a wealth of experience, having previously worked for Kroger for almost 19 years. At Kroger, Matt oversaw a whopping $350 million of annual sales which is no small feat! Continuing to hone his skill set after the time at Kroger, Matt moved on to become a business manager at On-Shelf Marketing Group, flexing his strategic muscles in Cincinnati, Ohio. He assisted multiple brands in crafting ingenious sales plans, managing budgets, building presentations, and evaluating performance. Following On-Shelf, Matt worked as the Director of Sales for the NE business unit at Integrity Wellness Brands. Here, he lent his expertise to distributor management, chain sales, and marketing. Most recently, Matt worked for Stel-Mar wines as Director of National Accounts. His hard work was highlighted by getting Stel-Mar into over 1,200 Kroger stores on a national level, proving his abilities as a force to be reckoned with. 

“From my category management days at Kroger, I was always looking for items that I call ‘aisle disruptors’ and Agua Plus, with it’s one of a kind All-Scratch!® technology on its bottles, combined with great tasting alkaline water, is a perfect example of this,” said Matt. “To say I am thrilled and honored to be working with the entire Plus Brand team would be an understatement. The potential for Agua Plus is huge and I am going to enjoy every moment of this ride!” 

With his Midas touch for getting products into major chains and his knack for turning onboarding into an art form, Matt’s arrival at Plus Brand Industries promises to bring a tidal wave of success. His insider knowledge of the unique world and politics within major brand chains is set to position Agua Plus front and center on a national scale, and skyrocket Plus Brand into the next phase of growth! 

If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.