PLUS BRAND® INDUSTRIES LAUNCHES LATAM EXPANSION

JANUARY 6, 2026 – Michigan, United States / Mérida, Mexico / La Guaira, Venezuela. Plus Brand® Industries, the consumer packaged goods and technology company behind the world’s first confusion-prevention and package-level verification platform, today announced the launch of its Latin America expansion strategy, anchored by production in Mérida, Mexico, and near-shore distribution through La Guaira, Venezuela.

Plus Brand® Industries is headquartered in Michigan, where its U.S. operations, intellectual property governance, and global strategy are led. The expansion builds on real-world validation already achieved in the United States, where Agua Plus®, a flagship hydration product within the Plus Brand® portfolio, has been deployed nationally and utilized on millions of bottles that feature the company’s patented All-Scratch!® technology.

BUILT FOR PERMANENCE, NOT HYPE
From inception, Plus Brand® Industries was never designed to become a fad consumer packaged goods company built on hype, trend cycles, or short-term branding. Instead, the company was intentionally structured to deliver a fundamental shift in how consumer products are trusted, verified, and scaled globally.

“All-Scratch!® was built to solve a systemic problem, not to create a moment,” said Chad Willis, Founder & President of Plus Brand® Industries. “The goal was never to chase trends. It was to build a permanent layer of trust into physical consumer goods.”

A NEW CLASS OF GLOBAL CONSUMER COMPANY
For the first time, All-Scratch!® enables a consumer brand and technology company to:

• Scale globally without entering traditional competitive landscapes
  
  
• Reduce dependency on advertising-driven brand wars
  
  
• Avoid commoditization pressure
  
  
• Embed trust directly into packaging rather than marketing.

This creates a new category of global CPG platform, one that can sit alongside companies such as PepsiCo, Coca-Cola, and Danone, while operating on a fundamentally more advanced model.

“Legacy brands compete on scale and spend,” Willis added. “Plus Brand® competes on structure, verification, and trust. That’s a permanent advantage.”

A PROVEN PLATFORM, NOT A SINGLE PRODUCT
Plus Brand® Industries operates as a multi-category consumer and technology platform, built on three integrated layers:

• All-Scratch!® verification technology, a patented, consumer-activated system enabling instant authentication directly on physical packaging
  
  
• Renewable, shelf-stable manufacturing, centered on the upcoming new renewable resource packaging, and designed for global scalability
  
  
• A diversified product portfolio spanning hydration, functional beverages, foods, and ready-to-drink products.

Agua Plus® serves as the featured pilot product for Latin America because hydration is universal, behavior-driven, and health-critical, making it the ideal category to demonstrate verification, sustainability, and trust at scale.

WHY MICHIGAN, MEXICO & VENEZUELA
Plus Brand®’s expansion is intentionally structured across multiple near-shore locations to ensure resilience, flexibility, and speed to market.

• Michigan (USA) serves as Plus Brand®’s corporate headquarters, overseeing intellectual property, U.S. operations, governance, and global expansion strategy
  
  
• Mérida, Mexico, serves as a centralized production and innovation hub, offering renewable infrastructure, export readiness, and long-term operational stability
  
  
• Puerto Progreso supports the Mérida production hub as the primary maritime export port, offering direct access to the United States, the Caribbean, and broader Latin American markets
  
  
• La Guaira, Venezuela, operates as a near-shore distribution gateway, enabling rapid access to population centers and regional markets without transferring manufacturing or IP risk.

This multi-node, near-shore architecture allows Plus Brand® to scale globally while remaining structurally protected.

HEALTH, ENVIRONMENTAL & TRUST OUTCOMES, PROVEN AT SCALE
In U.S. deployment, Agua Plus® demonstrated that All-Scratch!®:

• Reduces accidental beverage sharing
  
  
• Lowers contamination risk
  
  
• Decreases waste caused by ownership uncertainty
  
  
• Builds habitual consumer trust without apps or connectivity.

Combined with renewable, shelf-stable packaging, the platform also:

• Reduces chain energy use
  
  
• Improves inland and rural access
  
  
• Reduces unnecessary product disposal.

“These outcomes were observed through real consumer behavior,” Willis said. “They are not projections, they are evidence.”

PORTFOLIO EXPANSION FOLLOWS INFRASTRUCTURE
Following Agua Plus®, Plus Brand® will expand LATAM availability across its broader portfolio, including functional beverages, nutrition products, shelf-stable foods, and ready-to-drink offerings, all leveraging the same manufacturing, verification, and near-shore distribution infrastructure.

REDEFINING THE GLOBAL CPG MODEL
Legacy consumer giants were built for a different era. Plus Brand® Industries is being built for the next one.

“This is not a regional beverage launch,” Willis concluded. “It’s the deployment of verified consumer infrastructure for Latin America, and ultimately, the world.”

ABOUT PLUS BRAND® INDUSTRIES
Founded in 2019 and headquartered in Michigan, Plus Brand® Industries is a consumer packaged goods and technology company operating across beverages, foods, and functional products. The company is the creator and global patent holder of All-Scratch!®, the world’s first confusion-prevention and package-level verification technology designed to improve safety, reduce waste, and build consumer trust.

For any All-Scratch!® technology licensing inquiries, or to inquire about global distribution of Plus Brand products, please feel free to email info@plusbrand.com in order to be connected with our team. Plus Brand is committed to supporting our intellectual property, retail and wholesale customers with localized marketing and national brand awareness campaigns to build demand within the regions served.